During the festive season, organizations provide promotional gifts or gifts to their associates, stakeholders, employees, or customers. These gifts serve multiple purposes: they are considered tokens of appreciation, tools for building relationships within businesses, ways to boost employee morale, and incentives to bring brand loyalty. During special times of the year, companies often offer discounted stock, luxury goods, gift baskets, electronic items, and personalized items. The gifts that are chosen usually represent the society’s values, culture and relationship with the recipient. If chosen appropriately, trinkets can create a lasting good impression during significant events and enhance the company’s reputation.